I support the right kind of Sports Tourism – which is the reason I voted to support the OFSAA Track and Field Championship that will be hosted in Windsor this summer.
The City was asked to provide about $10,000 in support – about half in-cash and half in-kind – by the local organizers.
In exchange – the tournament will draw about 5,000 people to the City of Windsor.
Two things make OFSAA an appealing sports tourism draw the City should support:
(a) The organizers take on 100 per cent of the risk of organizing the event – which means no City staff are required to operate the event.
(b) The organizers are on the hook for the financial cost of the event – with City providing a small amount of support or leverage
(c) These Ontario championships will draw people from Ontario and hence potential repeat visitors – since travel is shorter, easier and less expensive
(d) The return-on-investment (ROI) can be measured and documented – providing taxpayers with a high level of accountability and transparency
(e) The return-on-investment (ROI) is significant – both in terms of tourism, economic development and branding
Taken together – the City is getting one heckuva good return on it’s $10,000 investment. See you at the starting blocks!